SIMPLE PRICING, NO SURPRISES
Clear pricing. Confident decisions.
Choose the support that fits your goals. Get clear, personal financial guidance—no jargon, no stress.
Free
COMING SOONSee where your money is headed, and ask Illora what it means for you.
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INCLUDES:
- Tools to help you make smarter money decisions
- Projection of your savings into the future
- Ask Illora about your tools and forecast
Plus
COMING SOONAI coaching to build your financial plan and support you as life happens.
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£7.99/mo
EVERYTHING IN FREE, AND:
- AI coaching to build your financial plan
- Explore your options and see their impact
- Suggested articles based on your finances
- 5x monthly AI allowance
Pro
COMING SOONYour plan, sense-checked by a real expert, so you can act with confidence.
£99
then £12.99/mo
EVERYTHING IN PLUS, AND:
- Human sense-check of your financial plan
- Priority support
- 10x monthly AI allowance
Compare our fees to traditional services
The use of AI allows us to deliver the same quality of information, available 24/7, at a lower cost to you. The table below shows the cost for someone with £100,000 of assets.
| Illora Plus | Illora Pro | Financial Coaching | Financial Advice* | |
|---|---|---|---|---|
| Initial plan | - | £99 | £299 | £2,400 |
| Ongoing support | £7.99/mo | £12.99/mo | £25/mo** | £67/mo |
* Financial advice providers offer regulated financial advice and should not be considered an entirely equivalent product. Typically charged as a percentage of assets.
** Assumes 2 hours of coaching at £150 per hour
PRICING FAQS
Clear answers. No surprises.
Get quick answers to common questions about our pricing, plans, and what's included. No jargon—just the facts you need.
Can I change or cancel my plan?
Yes, you can switch plans or cancel whenever you like. There are no hidden fees or long-term contracts. Your changes take effect right away.
Is there a free trial available?
Absolutely. Sign up to the free plan and explore the app before upgrading to access more features.
How do I get support if I need help?
Our team is here for you. Chat with us in-app or send an email anytime. We respond quickly and are happy to help with any questions.
Take charge of your money
Join the waitlist to get early access to smarter financial coaching. Powered by AI, sense-checked by humans.