We're building AI-powered financial coaching, with a human touch
By combining AI with human insight and sense-checks, we're making financial planning faster and simpler.
OUR MISSION
We believe busy people deserve better help with their financial decisions
Modern life is demanding. You're building a career, potentially raising a family, and trying to make smart choices with your money. Current solutions are either too simplistic or too expensive, slow, and often out of touch.
We started Illora to fix that.
Our belief is simple. You shouldn't have to waste hours reading blogs, wrestling with spreadsheets, or second-guessing financial decisions. You should have access to trusted, time-efficient guidance that fits into your life.
OUR PRINCIPLES
Help more people plan for their financial future
We believe good financial planning is essential for everyone. We see too many people paying unnecessary tax or not making their money work harder.
Build for real, busy lives
Our users don't have hours to spare, and they shouldn't need to. Everything we build works in short bursts, on the go, and in the moments life allows.
Deliver coaching that leads to action
We guide you through a process that allows you to make decisions and then take clear, decisive action.
Trust is earned
We don't expect blind faith in AI. That's why we explain how everything works and offer human review where it matters.
A MESSAGE FROM THE FOUNDER
I'm Ross McLachlan, the founder of Illora. I've spent my career in financial services, helping people feel more confident about their financial decisions.
My friends and family have always asked for help with their personal finances, be it their pensions, or whether to overpay their mortgage. These are smart, motivated people, but they don't know where to turn. Traditional advice is expensive and online content is overwhelming and time consuming.
Then AI came along and for the first time, it felt like there was a way to scale thoughtful, affordable financial guidance. But it still needs direction, quality control, and a human sense check.
That's why I am building Illora, to give people like them (and you) the clarity to move forward.
Ross McLachlan — qualified Financial Planner, Chartered Accountant
Take charge of your money
Join the waitlist to get early access to smarter financial coaching. Powered by AI, sense-checked by humans.